Cathy Pacific
The Road Fresh Travelled.
The Road Fresh Travelled.
To build upon the existing #LifeWellTravelled campaign, giving Cathay travellers reason to move beyond the routine.
Art Direction
Cookie Chan, Tiffany Lau
Copywriting
Tiffany Lau, Han Phay
What is travelling well?
It’s different to everybody. It means living well, finding yourself and the journey. Uncertainties always exists in your journey, but that doesn’t mean disaster, risk nor fear. Uncertainties can lead to opportunities.
It’s different to everybody. It means living well, finding yourself and the journey. Uncertainties always exists in your journey, but that doesn’t mean disaster, risk nor fear. Uncertainties can lead to opportunities.
ACTIVATION
No traveller is alike, we believe #LifeWellTravelled means something different for everyone. Upon the departure gate, we surprise visitors with a pop-up gate when they check-in and ready to board the plane.
CATHAY GIVEAWAY OBJECTS
We believe every type of traveller have different needs. By giving our guests a unique Cathay Object, we hope to bring them further on their unique journey with something useful for their travels.
THE CATHAY PASSPORT
An app is designed to utilise the GPS capabilities of smartphones, unlocking new opportunities for our travellers based on their specific needs.
ONLINE
People will be able to check in different locations using hashtag #LifeWellTravelled. Most of the travellers shared the stamps they have collected with others. The most active travellers in the app will be invited to tell us about their journey and featured on Cathay’s website.
