Kelty
Call your wild spirit.
Call your wild spirit.
Young adults have a lot of excuses, there is no time to plan anything … But you have the answer. Just drop everything and run free.
Art Direction
Cookie Chan
Copywriting
Melissa Albarus
To roll out the new brand direction, I was responsible for bringing up a new concept to promote the brand and its camping gears through various deliverables. We hope to empower and inspire you to get outside, to create memories and fulfill the passion for adventure that we all have, because your good times depend on it.
