Kelty_Hero

Kelty

There is always a reason not to go.

Too busy. Too tired. Too much to plan. Too easy to stay exactly where you are.

Call Your Wild Spirit was Kelty’s way of cutting through the noise. The campaign was made for people waiting for the perfect weekend, the perfect plan, the perfect reason.

Less overthinking. More instinct. Less waiting around for adventure to feel convenient.

Because the wild is not a faraway place. It is the part of you that finally moves.

ROLE
Creative Concepting
Creative Development
Art Direction
UI/UX

Kelty_Billboard
Kelty_Photo2
Kelty_Matchbox
Kelty_CampingGuy
Kelty_Couple
Bottle_Orange
Kelty_Booklet2
Kelty_Postcard2
Lunchbox_2

NEXT PROJECT

DSMA

Branding