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Midhurst Valley

A new home means nothing until it feels real. How do you give life to a community in a place no one has heard of and resonate with people who all define home differently?

We answered with one simple idea: it’s in your nature.

We cast real Canadian families and told their stories as they are. What once felt unfamiliar started to feel like home. Now, it’s yours.

ROLE
Art Direction
Creative Concepting
Web design
Branding
Creative Development

AWARDS
OHBA Awards 2022 - Best Video
SCHBA Awards 2022 - Best Presentation Centre

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RESULTS

A remarkable 98% of homes sold within the first week, quickly making Midhurst Valley one of the region’s most anticipated new communities. Guided by the idea of “it’s in your nature,” we created a warm, approachable identity that helped the community feel like home from the start. The launch generated over 4M impressions and captured 14,000 leads across three key target audiences.

CREDITS

CLIENTS
Brookfield Residential, Countrywide Homes, Geranium, Sundance Homes

CREATIVES
Mia Odii, Tamara Buki, Victor Schmidlin

NEXT PROJECT

Logos

Graphic Design