Portfolio - Grid - COOKIE | DIGITAL ART DIRECTOR

MY WORK

Designing campaigns, websites, and brand experiences through the lens of curiosity. Every project begins with a strong concept and a few rabbit holes, growing into an experience larger than expected.

All Projects

All Projects
Branding
UI/UX
Advertising
Graphic Design

Midhurst Valley

Advertising

A new home means nothing until it feels real. How do you give life to a community in a place no one has heard of and resonate with people who all define home differently?

We answered with one simple idea: it’s in your nature.

We cast real Canadian families and told their stories as they are. What once felt unfamiliar started to feel like home. Now, it’s yours.

Logos

Graphic Design

I've always liked the challenge of logos. Take a big idea, strip away everything unnecessary, and see what's left. A collection of marks, symbols, and wordmarks spanning corporate, creative, and entertainment work.

Condor Properties

Branding

Reputation gets you here. Vision takes you further. After 50 years in commercial development, Condor was ready to expand beyond what it was known for.

Together We Soar became the idea that carried that ambition forward, elevating everything from the identity to the digital experience and transforming a legacy brand into one built for new heights.

Some companies grow into their reputation. Others grow beyond it.

CountryWide Homes

UI/UX

Buying a home is not one decision. It is a hundred small ones.

The old website made those decisions harder than they needed to be. It had valuable information, but the path through it felt dense, dated, and difficult to navigate.

My role was to bring “A New Level of Service” into CountryWide Homes’ website, turning a heavy corporate site into a smoother home-buying experience with stronger structure, interactive tools, real-time availability, and a more refined visual system.

Less searching. More certainty. A premium website built for the way people actually move toward home.

Townwood Homes

UI/UX

This is not a website you simply browse. It unfolds. Townwood’s website rebrand and redesign uses motion, layered visuals, modern web technology, and scroll-driven storytelling to transform more than 50 years of experience into an immersive digital journey.

Rather than overwhelming users with information, each interaction reveals the brand with purpose while creating a seamless experience that supports buyers from their first search through homeownership.

Railbirds

UI/UX

Horse racing is built on excitement. There is no shortage of speed or colour. The challenge is knowing where to begin. For Railbirds, the strategy was simple: make the sport feel exciting before making it feel complicated.

Designed for casual sports bettors arriving from social media, the new website creates a more intuitive way into the sport. The UX puts attention-grabbing content first so users immediately see what matters.

Betting tips lead into simple guides while social stories keep the experience current. Railbirds’ modern vintage identity adds bold colour and race day energy without losing clarity.

Samsung

Advertising

Specs don’t make people care. Stories do. For Samsung’s Galaxy A Series, Capture Your Journey put JoSH’s journey in focus: the music, heritage, family, and places that shaped them.

The goal was never to make the camera the hero. It was to show why the moment deserved a wider frame. We didn’t sell an Ultra Wide Angle lens.

We gave it a reason to matter. More roots. More rhythm. More of the life around the moment.

Soapamarket

Branding

The name says it first. Soap plus supermarket. Soapamarket came from a playful idea with simple logic. A market made for soap, where every bar has its own flavour, mood, and reason to be picked up.

The care stays simple, with natural ingredients and skin-first formulas.

Yes, soap cleans. But the experience gets to be playful. Dessert-looking bars, and a lab full of colour, scent, and little experiments turn clean living into something brighter. It can look like cake, smell like a memory, and turn a daily wash into a small act of joy.

Kelty

Advertising

There is always a reason not to go.

Too busy. Too tired. Too much to plan. Too easy to stay exactly where you are.

Call Your Wild Spirit was Kelty’s way of cutting through the noise. The campaign was made for people waiting for the perfect weekend, the perfect plan, the perfect reason.

Less overthinking. More instinct. Less waiting around for adventure to feel convenient.

Because the wild is not a faraway place. It is the part of you that finally moves.

DSMA

Branding

Hit the brakes. Adjust the coordinates. Full acceleration.

Dealer Solutions Mergers and Acquisitions (DSMA) was not changing what it was. It was revealing what had always driven it: automotive instinct, financial intelligence, legal precision and real people. We turned that into the DNA of DSMA.

Automotive knowledge was not something they picked up along the way. It was in their blood. The rebrand carried the same idea forward through three connected forms: seller, buyer and DSMA. Different parts. One force in motion. Real People. Real Deal.